Most of us strive to improve the world around us. Whatever our means, it is always satisfying to make a positive impact in some small way. Whether through a charitable donation, volunteering with a non-profit, picking up a piece of litter, or just helping a neighbor, it feels good to give something back. It is much the same for businesses. And thanks to their scale, the impact can be that much greater. Although the pursuit of profit is the primary goal of most companies, this objective isn't necessarily exclusive of other, more altruistic goals. In fact, doing good can be good for business too.
