Creating Brand Advocates

Advertising can be an effective way of communicating your product or service, but the average consumer is reluctant to trust traditional advertisements. Referrals and word of mouth are much more effective ways to get your message heard because these methods come from trusted sources: friends and family. The best way to ensure positive word of mouth about your company is to create positive experiences for your existing customers. This is especially important in the age of social media, when every individual has the ability to communicate with hundreds, if not thousands, of people with a couple taps on their phone or clicks of their mouse.