tag:blogger.com,1999:blog-562449525079519180.post493254551843814003..comments2024-03-29T03:56:49.025-04:00Comments on three60 marketing: Taking A 'Startup' Approach To MarketingNHhttp://www.blogger.com/profile/04826464370839490521noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-562449525079519180.post-66387534022104191052012-05-22T09:45:47.419-04:002012-05-22T09:45:47.419-04:00I think that both questions can be answered with a...I think that both questions can be answered with a similar answer. A big part of what makes startups so nimble and what makes their culture so unique is that they empower their employees. By showing trust in employees, companies not only improve employee loyalty and satisfaction, but also open the door for innovation. Obviously one of the big risks involved with this approach is the loss of some control, but that is also what differentiates these companies. Since you mentioned Google, one of the notable ways that they implement this strategy is through their 20% program which let's their employees work on virtually anything they want (i.e. personal projects, etc.) for 20% of their time at work. This encourages innovation and makes employees feel as though they have a stake in the company.NHhttps://www.blogger.com/profile/04826464370839490521noreply@blogger.comtag:blogger.com,1999:blog-562449525079519180.post-84920837494747336962012-05-21T19:51:15.819-04:002012-05-21T19:51:15.819-04:00Nate,
You hit the nail on the head with this one....Nate,<br /><br />You hit the nail on the head with this one. "Entrepreneur" is certainly more of a mindset than it is a job title. This brings to mind two questions at the corporate level: 1) what can companies do to encourage an entrepreneurially minded, nimble culture? And further, what are the risks associated with it? 2) How is it that some corporations (ie, IBM, Google) seem to develop an almost cult-like passion among their employees? If someone could manage to quantify this, I imagine they would find a lot of consulting opportunities.<br /><br />Would love to hear your opinions...Bill Brickerhttps://www.blogger.com/profile/08114831409215810408noreply@blogger.com