Think about the websites you visit on a daily basis. Most likely, a large percentage of them are sites that revolve around useful and/or entertaining content: YouTube, New York Times, Wall Street Journal, CNN.com, Yahoo News, TechCrunch, TMZ, Huffington Post, etc. Even sites such as Facebook and Twitter fall into this category. Although these sites are the ones that you check every day and represent the majority of your time spent online, these types of sites make up a small percentage of the Internet overall. Most sites are sales oriented, either serving as an online presence for a physical business or trying to sell items directly online. If you're in marketing, you most likely manage one of these types of websites. As such, your primary goal is to get more people to your site and to get them to spend more time there. The statements above should provide an obvious path to help you achieve this goal: add more content to your website!